*This is a concept project
MUSE Branding
MUSE is an essential oil perfume produced in The Netherlands. The brand values inspiration, authenticity, courage and creativity.

The element of fire was chosen for the logo concept, as it represents authenticity and courage. 
I chose the colour red as an alternative to the original black logo, as it is the colour that represents courage and is most reminiscent of fire.
The font Abril Display was manipulated to make a flame-like M letter. For the name 'MUSE' that stands below the letter M, the font Caviar Dreams was used.

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